From zero to the first 500 SaaS customers and 7+ figure Exit 🚀
Hard Knock SaaS will take you step-by-step from acquiring your first 500 customers with no budget to scaling all the way to a 7+ figure acquisition.
Real information, from a real founder, who actually did it.
👆Play this message from Kosta
What founders are saying..
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"Kosta's Hard Knock Saas series offers tangible advice with valuable insights and zero fluff. You can start implementing the actionable strategies from day one. Highly recommended for all entrepreneurs!"
Saath Bas - CEO of Buildify
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"I really appreciated Kosta's insights and tactics for growing my business. He got straight to the point, and explained why sales is such an important skill for a founder to develop. It goes hand in hand with growth."
Tyrel Johnson - Founder at PixelPass
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"Got a lot of clarity and help from Kosta, highly recommend."
Alex Dennery - Owner at Prospectio
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"Very practical, logical and motivating info. Thanks for your time Kosta!"
Steven Harris - Founder at AdBoost Pro
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"Kosta gave great advice and feedback once again! Always a pleasure learning from him!"
Hongju Lee - Founder at DoProperty
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"Kosta gave really good tips for outbound and how to bootstrap. I've started implementing one advice on how to create microfilters for my prospects and personalized messaging. It has doubled my response rates."
Rishabh Bhandari - Founder of Content Beta
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"Kosta is a brilliant mentor, everytime I meet with him he has a brilliant way of cutting through the noise, taking the time to understand our problem and then leaning on his experience to point us in the right direction. Ultimately saving us a huge amount of time and giving us a higher chance of success - thank you Kosta!"
Matthew Henshall - Founder of Lessonspace/Code4Kids
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"Kosta was very knowledgeable. He provided me with strategies that worked for him and I believe because I am bootstrapping my company as well will be effective for me."
Kevin Martin - Founder of Deal Connect
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"...valuable insights and experience on how to bootstrap a company and generate more sales. Thanks a lot!"
Dovile Sinke - Online Business Coach for Women
Struggling with these issues?
“I can't generate consistent leads. I've poured money into paid ads, emails, social media posts – nothing seems to work.”
“My business has no reliable system. I can't predict my cash flow. The thought of hiring feels overwhelming and risky.”
I Know Exactly How You Feel…
I’m a 2x SaaS entrepreneur.
I founded my first SaaS company, Web4Realty, out of my parent’s basement, with no money or experience.
I managed to grow the company to 25+ team members around the world, and generated over $15 million in revenue.
I exited in 2022, after a successful seven-figure acquisition event.
Today, I’m doing it all over again with my second SaaS company, Jobtable - using the same playbook in this series.
This time, I want to open up my playbook and experiences to other founders.
Most Generic Sales Courses Suck.
First off:
They’re all theory, no action.
Most courses bombard you with concepts and theories but leave you with no practical steps to actually close deals. You end up with a head full of knowledge but empty pockets.
Secondly:
They lack real-world experience.
Many ‘trainers’ have never built or exited a successful business themselves. They can't offer the real-world insights you need.
Finally:
They use outdated methods.
The sales strategies from five years ago don't cut it today. Yet, many programs still focus on these obsolete tactics.
Hard Knock SAAS
From getting your first 500 clients, all the way to getting acquired.
All 4 chapters:
✓ $0 - $25k MRR (The Hustle)
✓ $25k - $75k MRR (The Growth)
✓ $100k+ MRR (The Elevation)
✓ Getting Acquired (The Exit)
Three bonus gifts:
1) My very own SaaS Metrics spreadsheet I used to run my entire business
2) My custom ARR Calculator
What you’ll learn 🧠
Chapter 1: The Hustle
What you need to focus on to grind your company to $25k MRR.
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The only skill you need to focus on when starting out.
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Doing sales right and growing efficiently.
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How to get your first 500 clients.
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Know your numbers from day one, and never lose revenue.
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Know every penny that comes in and out of your business.
Chapter 2: The Growth
What becomes important in your business to reach $75k MRR.
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Effectively align with your team for maximum productivity.
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Measure four times and cut once when hiring.
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The power of event tracking to grow your business.
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Strategies to keep clients happy so they continue paying you.
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Getting all of your internal processes documented in a wiki.
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Know your high-level SaaS metrics like the back of your hand.
Chapter 3: The Elevation
Becoming a real business and crossing $100k MRR.
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Expansion revenue as a strategy to increase MRR.
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Maximizing the recovery of lost revenue from uncollected payments.
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Motivate and Inspire your team to break barriers.
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Being perceived as an industry leader in your market.
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The game-changer for elevating your business.
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Planting seeds for your future success.
Chapter 4: The Exit
Getting acquired, negotiating the sale, and what comes next.
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How to build a database of potential acquirers.
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Starting the dialogue with potential acquirers.
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Organizing the most important functions of your business.
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The most valuable business experience you’ll ever get.
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The easiest way to sell your company.
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What to expect after you close the deal.
12 years of experience packaged
in 25 video lessons 📹
Ready to go? 🚀👍
Ready to go? 🚀👍
The entire Hard Knock SAAS video series. From getting your first 500 clients, all the way to getting acquired.
Unlimited lifetime access + individual consultation with Kosta
Letter from Kosta ✉️
This video series condenses the most important lessons I’ve learned in growing my SaaS business over the last decade, including how I was able to single-handedly close the first 500 paying clients, growing a team, building a brand, all the way to negotiating a successful seven-figure acquisition.
I co-founded Web4Realty, a SaaS company in the real estate industry, out of my parent’s basement with no money, no tech experience, and grew our remote company to 25 team members around the world, over $15 million in revenue generated, profitability, and a life-changing seven-figure cash exit.
This series will literally save you hundreds of hours, by giving you real life insights into what you should be focusing on at each stage of your journey, all to ensure your business is optimized and profitable, and get you on the path to either making a lot of money, or getting that exit that you dreamed of.
One of my genuine passions is mentoring and helping other entrepreneurs achieve more success. Over the years, I’ve helped hundreds of startup founders and entrepreneurs implement the same strategies that have helped me - to grow their businesses as well.
My goal with this video series is to help 10,000 bootstrapped founders achieve success. I know the material in this series will do that.
● Bogdan L., entrepreneur and founder
● Bogdan L., entrepreneur and founder
● 100+ Mentee reviews From Growthmentor
● 100+ Mentee reviews From Growthmentor
FAQs 🤔
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Absolutely! As soon as you sign up, you'll have INSTANT online access to the videos.
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The content in these videos are purely from my own experiences bootstrapping, growing and selling a SaaS company.
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There is no magic bullet or secret formula to success. However, this series will save you hundreds of hours, by giving you real life insights into what you should be focusing on at each stage of your business.
Your success is up to you.
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All videos are instantly available and pre-recorded.